There's a love-hate relationship with social media for me.  It's a great tool because it's a great way to reach so many people especially for certain things you may want to accomplish with it.  But with great knowledge comes great responsibility, as the saying goes.

It becomes a leash that you can give as much slack or as tight as you want.  What's the best outlet to keep in contact with your audience?  Should I be on all formats?  Which one will be the bread winner for my specific audience?

I think it's sort of nice to have started projects because it keeps me busy but also at the same time can feel like a personal burden.  I guess it's what you make of it and no one is expecting anything but you also have an obligation to yourself.  It's called commitment.

Take it with a grain of salt or carry the molehill on your back, it's up to you.  It's there for you to use and sometime even abuse but never forget why you use it and what your goal is with it.  It's a fun tool that we have access to now and it's FOR FREE.  Just don't forget that there's a life outside of the little computer thingy too.  You can interact in that way as well.  Silly interwebz.